Anyway, the soap opera had a happy ending for Microsoft fans. Find out how it all happened in this article.
Certainly, the soap opera that lasted almost two years ended today and the Microsoft announced the purchase of Activision Blizzard. However, the path to finally reaching an agreement between the brands faced numerous challenges, the most difficult and last in the United Kingdom.
Certainly, the Microsoft the decision was made to finalize the purchase despite the non-acceptance of the CMA (Competition & Markets Authority) of the United Kingdom. However, if there was no agreement between the parties and Microsoft decided to sign the purchase, the brand could be left out of sales in the United Kingdom, which, for the company, was a tremendous loss.
However, this Friday, October 13th, the person responsible for the CMA body gave the green light and approved the Microsoft's purchase of Activision Blizzard. The announcement of the agreement generated a tremendous celebration not only by the Xbox community in general, but by its CEO Phill Spencer. He commented:
“As promised, we will also continue more games in more locations – and that starts now by allowing cloud streaming providers and players to stream Activision Blizzard games in the European Economic Area, a commitment made to the European Commission. Today, we begin work to bring beloved franchises from Activision, Blizzard, and King to Game Pass and other platforms. We'll share more about when you'll be able to play in the coming months. We know you’re excited – and so are we!!!”
Phill Spancer
Anyway, what actually happens is that franchises such as Call of Duty, Crash Bandicoot, Candy Crush, Diablo, Warcraft, among others, belong to Microsoft.
Don't worry about the Playstation ones
So, with the announcement that Microsoft owns the rights to the Activision group, fans of the Playstation brand are rubbing their hands to know the future of the brand's franchises on the Japanese giant's console. Therefore, Phill Spencer soon says that he will keep the successful games on the Playstation.
Certainly, games like Call of Duty, for example, have a large installed base on Sony consoles. However, Phill Spencer confirms that he will continue to bring games to the platform, and his goal is to even bring games like Call of Duty itself to the Nintendo Switch.
However, there is no denying that Xbox owners and Xbox Gamepass subscribers will be able to enjoy advantages in the franchise's biggest games.
Conclusion
There is no denying that the announcement of the purchase of Activision Blizzard by Microsoft It was something that most gamers expected. Therefore, it was a matter of time before the parties reached an agreement and the announcement took place.
Of course, it wasn't cheap (around 68 billion dollars), however, the return on investment to Microsoft's coffers with the partnership between it and Activision promises to be very high. Anyway, Microsoft fans celebrate and now, they wait a lot for the new shipments of games that are coming to the Xbox Gamepass. Will we see something big from the brand in the catalog in the coming months?
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Until next time guys!!!
